The Night is Young
Wood Pencil / Film / Cinema Commercials 31 - 120 Seconds / 2022
Wood Pencil / Film / Social Commercials Over 30 Seconds
Shortlist / Direct / Film
Shortlist / PR / Reactive Response
The Night Is Young portrays people going out to clubs, before revealing that they are actually senior citizens, who have been vaccinated and can therefore get back to travelling and partying. The seniors are living their best night dancing, flirting, drinking Heinekens and partying until sunrise. The film encourages Millennials and Gen Z to get vaccinated so that they don't miss out on the summer fun, supported with the film's tagline: 'The night belongs to the vaccinated'.
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