A Cultural Contribution for Munich
Award: Shortlist
Shortlist / Spatial Design / Expo & Trade Shows / 2022
For IAA 2021, Mercedes-Benz brought a sustainable brand experience to the centre of Munich. The brand presented a floating sculpture by Janet Echelman called Earthtime 1.26 Munich, which was transformed by a light show, and in the evening it became a concert stage for neo-classical musicians. The stand created a versatile hub in the middle of Munich that was open to everyone free of charge.