The Green Planet AR Experience, powered by EE 5G
Award: Shortlist
Shortlist / Entertainment / Use of AR / 2022
The Green Planet AR Experience, powered by EE 5G, was a boundary-breaking experience in London’s Piccadilly Circus inspired by the BBC series. Through the magic of augmented reality, visitors were led by a 3D hologram of Sir David Attenborough on a unique, immersive journey into the secret world of plants. Travelling through five digitally enhanced biomes, they put nature at their fingertips and engaged with plant life on their timescale and from their perspective. In doing so, audiences learned about the importance of biodiversity and how we can all create positive change for our planet.