Gerry's Partisan Pizza
Award: Wood Pencil
Wood Pencil / PR / Public Affairs / 2022
Award: Shortlist
Shortlist / Experiential / Creative Use of Budget
Three weeks after Texas's unfair district voting maps were unveiled, Gerry's Partisan Pizza opened its doors to drive awareness around gerrymandering. The corrupt pizza shop only served and delivered free pizza within the gerrymandered 37th voting district. District maps and voter address data were used to determine who lived in the 37th district and was therefore eligible for free pizza. It exposed the corruption of gerrymandering by handpicking customers in the same way that politicians were handpicking their voters.
What did the judges have to say?
"An idea that gets everyone's attention on an important topic very few bother to sink their teeth in. Leveraging pizza for voting rights awareness is the perfect definition of lateral thinking."
Mihai Gongu, Executive Creative Director, Cheil Southeast Europe