HerShe 2021
Award: Shortlist
Shortlist / Press & Outdoor / Poster Campaigns / 2022
Award: Shortlist
Shortlist / Entertainment / Use of Micro-Talent & Influencers
Hershey's considers the recognition of women part of its DNA. Its CEO, Michele Buck, now leads an employee base that is 52% women. According to MASP, São Paulo's Art Museum, only 6% of the works of art on display in Brazil are by women. Following the success of the HerShe project in 2020 and with the reduced working opportunities during the pandemic, the brand decided to make a bigger effort for the 2021 edition, transforming it into a platform for not only showcasing but also supporting women who dream of making a living with their art.
