ReStory
Award: Shortlist
Shortlist / PR / Reactive Response / 2022
In July 2021, Belgium experienced the most destructive floods in its history. They caused enormous damage, including tens of thousands of damaged photos. Although these do not represent much financial value, their emotional value and the memories linked to these photos are priceless, especially after such a trauma. To help the disaster area in its emotional recovery, Canon decided to introduce ReStory, a project designed to restore all flood damaged photos free of charge.