The Pride Race
Award: Wood Pencil
Wood Pencil / Entertainment / Experiential / 2022
Urgence Homophobie is an association that fights against all forms of LGBT discrimination and works to see more LGBT representation. Nowadays, 31% of homophobic attacks happen online, especially in gaming, affecting the mental health of many people. To fight against online homophobia in gaming, the Paris arm of FRED & FARID Creative created the first virtual Pride by asking streamers to play Mario Kart, but only on the Rainbow Roads, turning the most iconic races since the creation of the game into a symbol of Pride.
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