Emirates Burj Khalifa Ad
Award: Shortlist
Shortlist / PR / Events & Stunts / 2022
When the UK finally took the UAE off the its Covid-19 Red List for travel, Emirates wanted to shout about the news from the world’s highest rooftop: the Burj Khalifa. Standing 828 metres above Dubai, the Emirates cabin crew used boards to share the news. Drone pilots captured the incredible footage and the film went viral on social media, while making global headlines. It had the world asking whether the stunt was real or fake, so a Behind the Scenes edit was released, which became the video with the most engagement, views and shares video on its Instagram channel.