Malnutrition Facts
Award: Yellow Pencil
Yellow Pencil / Spatial Design / Creative Use of Budget / 2022
Award: Graphite Pencil
Graphite Pencil / Media / Press & Outdoor
Award: Wood Pencil
Wood Pencil / Media / Direct
Award: Shortlist
Shortlist / Press & Outdoor / Poster Campaigns
Award: Shortlist
Shortlist / Press & Outdoor / Tactical Poster Adverts
Award: Shortlist
Shortlist / Impact / Local Solution
Trash has always been part of New York City's landscape – but this trash hides a dark secret: 3.9 million tonnes of food end up in the trash every year, all while one out of every nine New Yorkers goes hungry every day. Dole believes that good nutrition is a human right, so what if the places where people normally throw trash could be used to shine a light on this issue? Malnutrition Facts transformed an old symbol of waste into a new tool to fight hunger.
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