The Natural Bar: The Bar That Leaves no Trace
Award: Shortlist
Shortlist / Spatial Design / Retail / 2022
In 2021, Corona needed to launch its new formula, which now uses 100% natural ingredients. The idea came from nature itself. If it was going to launch a beer made with 100% natural ingredients, why not do it in a place made with 100% natural materials as well? For the first time ever, an experience for a brand was designed and built 100% with ingredients from nature – not even one artificial or man-made material was used – without leaving a trace on the natural world.