Heinz Marz Edition
Award: Graphite Pencil
Graphite Pencil / Entertainment / Integrated / 2022
Award: Shortlist
Shortlist / PR / Product Launch
Heinz, the most loved ketchup on Earth, wanted to celebrate its 150th anniversary. But instead of celebrating the past, Africa São Paulo decided to celebrate the next 150 years. Talking about the future brings up ideas of space exploration and moving to other planets, so Heinz put its capabilities and expertise in action by growing the most delicious and high-quality tomatoes in the harshest conditions ever: on Mars. After three years of extensive research, seven harvests and tonnes of 'Martian soil', Heinz launched the Heinz Marz Edition.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.