Made from Melbourne
Award: Shortlist
Shortlist / Entertainment / Creative Use of Budget / 2022
In Melbourne, as gentrification and urban development push hallowed and much-loved venues to the brink, Saatchi & Saatchi Australia created a totem for the Made by Melbourne collective to remind people of the importance of live music. MM3000 is a unique instrument built with timber from the venues it is helping to save. The initiative was supported by a feature length documentary celebrating those venues and the music industry at large.