Save it See it
Award: Graphite Pencil
Graphite Pencil / Digital / Social / 2022
Award: Wood Pencil
Wood Pencil / Entertainment / User Participation
Award: Shortlist
Shortlist / Media / Social
The content that people save on social media determines the suggested content that then appears in their feed. Save It See It highlighted the way that social media algorithms could be used to promote women's sport. If people save women's sports content, they'll see more women's sports content. By leveraging brand recognition – the save icon resembles the Michelob Ultra logo – and hijacking existing technology, it brought much needed visibility to women athletes.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.