Justin Gets Real
Award: Shortlist
Shortlist / Entertainment / Use of Talent & Influencers / 2022
Intel's job is to get people talking about PCs. But when Apple announced the launch of its M1 chip, it led to a media echo chamber that sucked the air out of the room. How could Intel shake up the news cycle and return attention back to the PC category? Simple. To steal Apple’s spotlight, VMLY&R Kansas City helped Intel steal Apple's spokesperson.