Hugs
Award: Shortlist
Shortlist / Digital Design / Connected Experiences / 2022
While the telecommunications category often emphasises technology over people, Cox takes a more human approach, using technology to bring people closer. But with the past two years of lockdown restrictions, there was one challenge that seemed impossible: a simple hug. Studies show the importance of hugs for our health and wellness, so when we can’t be together, how can we embrace the people we love? To unite loved ones across the globe, Cox launched The Hug Project, an initiative that brings virtual hugs to those who can’t be together in person – all by creating the first haptic Hug Vest.