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VB Solar Exchange

Award: Graphite Pencil

Graphite Pencil / Direct / Innovation / 2022

Award: Wood Pencil

Wood Pencil / E-Commerce / Promotions

Award: Wood Pencil

Wood Pencil / Impact / Initiative

Award: Shortlist

Shortlist / PR / Integrated

Excess solar energy is typically sold back to the grid for a fixed price. The VB Solar Exchange is the world's first energy programme that allows the public to exchange their own solar energy for beer. The launch was supported by a national TVC, an animated film that explains the programme, social, digital and dynamic OOH that showed how much beer Australians could be earning based on the weather in each state.

  • VB Solar Exchange
  • VB Solar Exchange
  • VB Solar Exchange
  • VB Solar Exchange
  • VB Solar Exchange
  • VB Solar Exchange
  • VB Solar Exchange
  • VB Solar Exchange
  • VB Solar Exchange