VB Solar Exchange
Award: Graphite Pencil
Graphite Pencil / Direct / Innovation / 2022
Award: Wood Pencil
Wood Pencil / E-Commerce / Promotions
Award: Wood Pencil
Wood Pencil / Impact / Initiative
Award: Shortlist
Shortlist / PR / Integrated
Excess solar energy is typically sold back to the grid for a fixed price. The VB Solar Exchange is the world's first energy programme that allows the public to exchange their own solar energy for beer. The launch was supported by a national TVC, an animated film that explains the programme, social, digital and dynamic OOH that showed how much beer Australians could be earning based on the weather in each state.
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