A Song for Every CMO
Award: Graphite Pencil
Graphite Pencil / Radio & Audio / Commercial Campaigns / 2022
Award: Wood Pencil
Wood Pencil / PR / B2B
Award: Shortlist
Shortlist / Writing for Advertising / Radio & Audio
Award: Shortlist
Shortlist / Radio & Audio / Commercials Over 30 Seconds
Spotify's engagement levels are 23% higher than any other medium. Yet digital audio advertising earns under 2% of the total media spend. To kick start conversation amongst key marketing decision makers, A Song for Every CMO demonstrated Spotify's targeting capabilities, using original songs written by leveraging Spotify's data and dedicated to the world's top CMOs. It led to unprecedented results: 75% year-on-year growth and $1billion in ad revenue for the first time ever, making 2021 the best year in Spotify Advertising history. It even inspired other CMOs to request songs of their own.