The Golden Number
Award: Shortlist
Shortlist / Radio & Audio / Brand Expression / 2022
The Golden Number reimagined what an audio ad could be by putting the McDonald's jingle in the hands of everybody, literally. When dialling 156964544 in the right rhythm on a phone keypad, it sounds like the McDonald's jingle. So Nord DDB simply bought the phone number, making it possible for people to call the Mcdonald’s jingle just by dialling to the melody. Everyone who called was rewarded with a treat in the app and one lucky caller won a golden card loaded with money to spend at any McDonald’s in Sweden. It got people to tap the jingle on their phones, without spending a dime on media space.