The Planet vs
Shortlist / Impact / Initiative / 2022
Brazilian President Jair Bolsonaro’s destruction of the Amazon has made a devastating impact on global warming, and there was no legal way to stop him – until now. In October 2021, environmental law NGO AllRise filed a landmark complaint at the International Criminal Court urging them to recognise crimes against nature as crimes against humanity, and therefore prosecute Bolsonaro. But to win in court, the NGO needed to win in the court of public opinion first. The complaint was given its own brand and mobilised the planet with an open-source design system, using system fonts and colours accessible to everyone on the planet.