Domino's Local Frees
Award: Shortlist
Shortlist / PR / B2B / 2022
With the rise of third-party food delivery apps and the changes in the restaurant industry due to the pandemic, consumers have more food delivery options than ever. But while convenient, these apps hit both their customers and their partner restaurants with surprisingly high fees. To inform delivery customers about the surprising fees their favourite independent restaurants face in order to use delivery apps, Domino's purchased $130,000 worth of gift cards from restaurants across the US and delivered them to their own customers, encouraging them to skip delivery apps and order directly from these businesses.