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Even More Confusing Times

Award: Yellow Pencil

Yellow Pencil / Writing for Advertising / Radio & Audio / 2022

Award: Shortlist

Shortlist / Radio & Audio / Commercial Campaigns

The world is a confusing place. Burger King's radio spots tapped into the confusing times we live in to promote its brand-new confusing product: the plant-based 'chicken' nuggets, which contain no chicken but taste just like chicken.