A Fire Inside
Award: Graphite Pencil
Graphite Pencil / Entertainment / Integrated / 2022
Award: Wood Pencil
Wood Pencil / Photography / Documentary
Award: Wood Pencil
Wood Pencil / Entertainment / Non-Scripted Long Form
In 2020, NRMA Insurance partnered with a photographer to document the extraordinary way in which Australian communities responded to the nation’s bushfires. The idea began as an exhibition themed around ‘the power of help’, and grew to include a feature length documentary, a book, and the formation of a national movement to mobilise Australia’s largest contingency of volunteers to prepare and protect Australia from future natural disasters.
What did the judges have to say?
"A Fire Inside is far more than a compelling documentary or photobook on Australia’s bush fires – it became a national movement to mobilise volunteers to prepare and protect the country from future natural disasters. The book stared a national conversation and moved people to join the call. It demonstrates the meaning and value of being a photographer."
Stanley Wong Ping-Pui, Founder & Creative Director, 84000 Communications
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