Thrive by Five
Shortlist / PR / Events & Stunts / 2022
Shortlist / Entertainment / Use of Micro-Talent & Influencers
Shortlist / Casting / Children
Scientific research has proven how positive interactions in the first five years of a child’s life can have a remarkable impact on their future. Yet parents around the world are finding this out too late, if ever. In a world-first TED Talk, seven-year-old Molly Wright explained the complexities of neuroscience with ease and confidence, becoming the proof of her own message. The film was watched by families, adopted by hospitals as far away as Afghanistan and influenced policymakers. But the real impact will be felt in years to come as children are given everything they need to Thrive By Five.