The Killer Pack
Award: White Pencil
White Pencil / Impact / Local Solution / 2022
Award: Wood Pencil
Wood Pencil / Direct / Health & Wellbeing
Award: Wood Pencil
Wood Pencil / Packaging Design / Materials
In India, life threatening diseases like dengue and malaria had been at an all-time high, despite it not being the monsoon season. Indians often use mosquito repellent coils to fight mosquitoes inside the home, but the real problem was outside: authorities found that garbage collection points were acting as breeding grounds for these diseases. So Maxx Flash, a mosquito repellent brand, introduced The Killer Pack. Its 100% biodegradable, innovative packaging was lined with 5% Active Probiotic Bacillus thuringiensis, which kills mosquito larvae when disposed in garbage dumps, dustbins and stagnant water, helping to break the vicious cycle.
What did the judges have to say?
"A killer idea! Smart and effective when the packaging itself serves an important function beyond the product itself. An impressive example of packaging with a second life which doesn’t require any special treatment – just throw away and it does the job in the landfill. Clever and purposeful."
Susanna Barrett, Creative Director & Co-Founder, The Studio
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