Joytopia
Award: Wood Pencil
Wood Pencil / Digital Design / Digital Experiences / 2022
Award: Shortlist
Shortlist / Art Direction / Digital Content
Young people aren't about to queue at a trade fair stand to check out the latest cars. Joytopia was a global, virtual event accessible to all. The virtual experience invited every user to develop experience the brand's products and themes in a new way. Accessible on every device and browser, the interactive metaverse offered easy access to virtual worlds in full HD. Joytopia opened its doors for the first time at the IAA 2021, accompanied by Christoph Waltz and an exclusive Coldplay performance.
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