Apple Watch 911 Campaign (Car, PB, Mountain)
Award: Wood Pencil
Wood Pencil / Film / TV/VOD Commercial Campaigns / 2022
The Apple Watch 911 campaign included a total of four spots. Using real 911 recordings and the actual automated Fall Detection recording, the films were designed to show how Apple Watch can get people the help they need when they are unable to reach their iPhone or are knocked unconscious after a fall. The films aired on broadcast television, social channels and the Apple YouTube channel.
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