Synsol
Award: Wood Pencil
Wood Pencil / Branding / Health & Wellbeing / 2022
Synsol is a revolutionary high-end toilet that monitors everyday health through urine testing. The branding aimed to position the product as a premium lifestyle home appliance. The visual expression was designed to break away from the established norms of the healthcare category by borrowing cues from the luxury lifestyle sector. A visual language was built that directly reflected this and the brand essence of 'rhythm of life’, which was then echoed through the entire system.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.