Synsol
Award: Wood Pencil
Wood Pencil / Branding / Health & Wellbeing / 2022
Synsol is a revolutionary high-end toilet that monitors everyday health through urine testing. The branding aimed to position the product as a premium lifestyle home appliance. The visual expression was designed to break away from the established norms of the healthcare category by borrowing cues from the luxury lifestyle sector. A visual language was built that directly reflected this and the brand essence of 'rhythm of life’, which was then echoed through the entire system.
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