#UnfortunatelyFakeNews
Award: Wood Pencil
Wood Pencil / Film / Tactical / 2022
Award: Shortlist
Shortlist / Film / Social Commercial Campaigns
Fake news has become a global phenomenon. Concern Worldwide, which has spent over 50 years trying to end extreme poverty, found a way to take fake news and use it for good. In a campaign titled #UnfortunatelyFakeNews, Concern launched over 50 fake news headlines and news segments calling out real things that corporations, governments and billionaires could be doing to end extreme poverty.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.