58th Golden Horse Awards
Award: Yellow Pencil
Yellow Pencil / Branding / Motion / 2022
Bito created a brand new vision for the Taipei Golden Horse Film Festival (TGHFF), one of the most prestigious Asian film festivals. During the pandemic, people began to reflect upon the definition of distance while refocusing their life goals. For this project, the visual system was built to resonate with the public by focusing on Chinese typography in motion, using the concept of blurriness to convey the concept of refocusing.
What did the judges have to say?
"Gorgeous, mesmerizing, elegant, poetic, appropriate, executed in the real world, incredibly well done and translates well across cultures."
L.A. Corrall, Creative Director, COLLINS
"The motion graphics are really crisp and solid. It has cleverly expressed, minimal typography that maintains elegance and polish. Perfectly executed!"
Yah-Leng Yu, Creative Director & Principal, Foreign Policy Design Group
Are you credited on this winning entry?
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