Design District Wayfinding
Wood Pencil / Graphic Design / Environmental / 2022
Located in London's North Greenwich, Design District is a new home for the creative industries, which is defined by its striking and varied architecture. A wayfinding and signage system was needed that felt befitting of this creative community. The solution celebrates the eclectic nature of the District, using the distinctive form and material of each building as a starting point and key wayfinding component. The playful use of 'pinning' and layering of materials as well as colour and typography are used throughout as a nod towards the creative nature of the District’s residents and their processes.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.