Think Packaging — Cardboard Engineers
Award: Wood Pencil
Wood Pencil / Graphic Design / Self Promotion / 2022
Think Packaging is a design-led structural packaging agency specialising in bespoke solutions using only cardboard. Think tasked Seachange Studio with refreshing its identity and creating an engaging campaign to express its unique offer, personality and love of cardboard. The design solution expresses the idea that the agency is so obsessed with cardboard, it has literally become a part of the team as each team member transforms into half-box, half-human. The humble cardboard box is elevated to hero status, and in the process offers an insight into the Think approach.
What did the judges have to say?
"Amongst all the work reviewed, this is one of the rare examples of design simply addressing fun and love of playing (with cardboard boxes). The enjoyment and straightforward humour reminds me of what design can still do, and especially at a time when we are facing a lot of uncertainties and sad moments in life. Small gestures can have a big impact."
Benny Au, Design Director, Amazing Angle Design
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