Minna Bank
Award: Graphite Pencil
Graphite Pencil / Branding / New Branding Schemes / 2022
Award: Shortlist
Shortlist / Illustration / Integrated
Award: Shortlist
Shortlist / Digital Design / Digital Experiences
Japan's 150-year-old financial industry has been slow to adapt to digital innovations, leaving digital natives underserved by their banks, which tend to have a one-size-fits-all approach and an outdated design. Minna, Japan's first digital bank, set out to change this. Informed by thorough research of the target audience and a fresh take on banking, Minna was designed to reflect the values of a new generation.
