As Early As Five
Wood Pencil / Casting / Film / 2022
Wood Pencil / Casting / Performance
Shortlist / Film / TV/VOD Commercials 31 - 120 Seconds
Shortlist / Impact / Advertising
Five years old. That’s the age at which girls learn what’s real and make-believe, or do a somersault for the first time. Dove research revealed that 53% of Black mothers say their daughters experienced race-based hair discrimination as early as five years old. As Early As Five shed light on this staggering and heart-wrenching insight to compel people to take action on behalf of The CROWN Act – a law co-founded by Dove to make natural hair discrimination illegal in schools and workplaces across the US. Signing The CROWN Act petition was the measure of success for this campaign.
-
Video Player is loading.
-
Video Player is loading.
-
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.