Big Food - Pizza
Award: Shortlist
Shortlist / Film / TV/VOD Commercial Campaigns / 2022
Cravings are irrational. They make us do, feel and see crazy things, like thinking a mattress is a delicious slice of pizza, hockey sticks are crisp french fries or an old, beat up car is actually fresh sushi. That’s the premise of When All You Can Food Is Think About: everyday people mistaking their ordinary surroundings for food.