Ability Signs
Award: Graphite Pencil
Graphite Pencil / Graphic Design / Environmental / 2022
Award: Shortlist
Shortlist / Creative Transformation / Spaces
Decathlon, the world's largest sports retailer, is on a mission to democratise sports. The brand created Ability Signs, a design programme that aims to change the International Symbol of Access forever. The initiative started in Decathlon parking lots and spread to its Canadian stores, before going global. Since the icons are available for everyone to use, professional sports teams opted in, as well as competitor brands. The signage system was even used across Paris to create more than 20 new accessible parking spaces.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.