Lesso Lessons
Award: Yellow Pencil
Yellow Pencil / Graphic Design / Applied Print Graphics / 2022
Award: Shortlist
Shortlist / Product Design / Everyday Consumer Products
In Kenya, more than one in four children suffer from chronic malnutrition. Young mothers living in disconnected regions are unaware of the importance of breastmilk and complementary feeding practices. Traditionally, these women carry their babies on their backs in vividly patterned cloth wraps called ‘lessos’, which are passed down to convey wisdom through generations. Ogilvy Africa saw the opportunity to turn these lessos into three instructive and illustrative guides to post-natal nutrition, one for each of the three stages which are crucial in the first 24 months.
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