One Dollar. One Tree.
Shortlist / Graphic Design / Stationery / 2022
Possibly the saddest sight signalling the end of the Christmas period is seeing healthy trees dumped on the side of the street as the holiday winds down. In 2021, studio'farrell used its holiday greeting card to highlight and support ONE DOLLAR. ONE TREE. The agency encouraged its audience to get involved by shaping a Christmas tree out of a real dollar bill to get the ball rolling, and sending it out to 150 clients and design practitioners.