The Wildest
Award: Graphite Pencil
Graphite Pencil / Branding / Logos / 2022
Award: Wood Pencil
Wood Pencil / Branding / New Branding Schemes
Award: Shortlist
Shortlist / Typography / Logos
The brand identity for Kinship's new editorial platform, The Wildest, includes a logo that expresses both the 'wild' side of pet ownership and the trustworthy expert advice offered on the website. The bespoke wordmark is grounded in a strong typographic sensibility inspired by the old serif styles seen in newspapers, with an expressive, playful 'W' that becomes a memorable brand gesture in its own right. The logo sets the tone for The Wildest's identity: trustworthy yet subversive, honest yet lighthearted.
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