Fun Pot
Award: Graphite Pencil
Graphite Pencil / Branding / New Branding Schemes / 2022
Zhihua He created an immersive visual experience for the hot pot restaurant brand Fun Pot. The energy of hot pot culture is conveyed through the redesign of Chinese characters. The design is inspired by the ingredients and flavours of Sichuan hot pot: the hemp flavor will make the tongue stale, the spiciness comes from the stimulation of spices and the umami flavor was usually obtained from fish and sheep in ancient times.
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