BBC - Brand Refresh
Award: Shortlist
Shortlist / Branding / Brand Refresh / 2022
Together with BBC Creative, BBC UX&D and the BBC Brand team, Wolff Olins set out to deliver an experience upgrade like no other. The BBC hadn’t had a design update for over 20 years, and having grown organically over decades, it was made up of lots of individual systems for different brands. Research showed that audiences thought BBC services looked out of date and people wanted a modern BBC that is easier to navigate and reflects their tastes, so together they designed a BBC for every dimension: fit for every genre, lifestyle and medium.
