MUBI Sonic Branding
Award: Wood Pencil
Wood Pencil / Branding / Sonic Branding / 2022
The sonic branding for global distributor and film streaming service MUBI explores the history of cinema and its relationship to sound. Techniques such as Musique Concrete, tape music and Pen Point Percussion were combined with synthesisers – including the theremin – and live strings to create a rich, multi-layered piece of music that sounds completely new. The highly expressive nature of the strings gives the ident a great depth of emotion and character, which sits beautifully above the experimental textures provided by the more lo-fi sounds and avant-garde techniques.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.