Dubbing the Movie
Award: Shortlist
Shortlist / Branding / Activations / 2022
In light of a difficult pandemic period for both businesses, Dunhuang and Tencent Pictures teamed up to launch a social entertainment project. Tencent Pictures made five famous Dunhuang murals into cartoons which users could share publicly and invite others to watch for only a ticket price of 1 RMB. The revenue was allocated to Dunhuang's mural restoration fund. This allowed two brands to restart their new business models and successfully transformed them into charity ambassadors.