Slow Road
Award: Shortlist
Shortlist / Direct / Products & Services / 2022
Slow Road is a detour map that takes tourists along the most scenic route, instead of the fastest. Big data was used to create 50 themed routes that connect different parts of the island via the most beautiful roads. Slow Road introduced people to new spots worth visiting, supported the local economy and directed travellers to alternative attractions rather than the obvious spots, all using an app that they already have on on their phones.