The Kiyan Prince Foundation - Long Live the Prince
Award: Shortlist
Shortlist / Digital / Use of Technology / 2022
In 2006, Kiyan Prince, a footballer on Queens Park Rangers' youth team, tragically died after being stabbed whilst preventing another child from being bullied. For the 15th anniversary of his death, cutting edge techniques and AI were used to represent Kiyan as the footballer he would have been, appearing across social media and, for the first time ever, as a playable character in FIFA21. The pro bono campaign helped to drive awareness around knife crime.