Craft, Camera, Action!
Award: Shortlist
Shortlist / Experiential / Use of Technology / 2022
Families nowadays often spend time in the same room, but on separate devices. BIG W wanted to bring families together again with Craft Camera Action. The digital tool revolved around an animated story where families would have to create the main characters using odds and ends at home. With a simple photo in Messenger, the creations were rendered into the film, creating a bespoke version of the animation. The experience gave families a way to play together and produce a film they could enjoy afterwards.