One/Second/Suit
Award: Wood Pencil
Wood Pencil / Experiential / Retail / 2022
Award: Wood Pencil
Wood Pencil / Product Design / Inclusive
Award: Wood Pencil
Wood Pencil / Direct / Products & Services
Award: Shortlist
Shortlist / Integrated / Corporation
Award: Shortlist
Shortlist / Product Design / Promotional
As an unemployment crisis began to emerge, H&M launched ONE/SECOND/SUIT, an initiative based on research that showed an employer judged the competency of a job applicant within one second of meeting an employer. Men who have a job interview can borrow a suit for 24 hours free of charge, allowing them to make a powerful first impression.
What did the judges have to say?
"Simple and impactful while adding real value to the brand."
Tres Colacion, Group Creative Director, Droga5
Are you credited on this winning entry?
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