Reverse Selfie
Yellow Pencil / Press & Outdoor / Press Campaigns / 2022
Yellow Pencil / Entertainment / Integrated
Graphite Pencil / Direct / Integrated
Graphite Pencil / Film / Social Commercials Over 30 Seconds
Graphite Pencil / Integrated / Health & Wellbeing
Graphite Pencil / Press & Outdoor / Poster Campaigns
Wood Pencil / Direction / Film
Wood Pencil / Film / TV/VOD Commercials 31 - 120 Seconds
Wood Pencil / Direct / Press & Outdoor
Wood Pencil / PR / Multi Market
Shortlist / Digital / Social
Shortlist / Integrated / Content Led Campaigns
Drawing on the experiences of real girls, Reverse Selfie highlights the pressures of social media and the dangers of retouching apps to children around the world. The film follows the true story of Grace and the editing apps she uses to achieve the ‘ideal’ selfie – the same harmful and readily available editing apps that are in the hands of billions of girls. Every filter and retouched blemish were authentically recreated based on the tools Grace and the girls from our cast used to edit their selfies every day.
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