This is My Color
Award: Shortlist
Shortlist / Creative Transformation / Products / 2022
Singer and activist Larissa Luz was invited to co-create a manifesto film and the film's original song. It also featured other Brazilian artists and influencers, such as Daniele, the makeup artist who helped develop the products, and Xongani, an influencer who has long been an important spokesperson for the lack of products for Black skins. The production and direction were led by MOOC, a collective of young Black people in Brazil who are committed to improving representation.