Sink This Island

Award: Shortlist

Shortlist / Experiential / Use of Micro-Talent & Influencers / 2022

Award: Shortlist

Shortlist / Digital / Physical & Digital

Award: Shortlist

Shortlist / PR / Digital & Social

In 2021, the Amazon rainforest faced a record number of illegal forest fires, which, compounded by climate change, created the biggest drought in history. The situation was so critical that an island formed inside one of the largest water reservoirs in Brazil. To call attention to the water crisis, the Global Compact created the first environmental campaign to help make an island disappear. The island was used as an OOH opportunity by placing a castaway there, who posted online about his routine and the water crisis. He became a digital influencer, interacting with everyone from journalists to businesses.