Hidden Spots_Digital Use of Talent & Influencers
Graphite Pencil / Digital / Use of Talent & Influencers / 2022
Wood Pencil / Gaming / Brand Partnership
Wood Pencil / Gaming / User Participation
Wood Pencil / Experiential / Community
Shortlist / Entertainment / User Participation
Online games don't have a pause button, so gamers hardly have time to eat through 8 hours and 27 min of average gameplay. Heinz teamed up with top streamers to map out snack-safe zones in Call of Duty. After that, the gaming community got on board and mapped out their own spots in other games.
-
Video Player is loading.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.